Stop Guessing Where Your Leads Come From
Imagine you just launched a new feature. You post about it on LinkedIn, share it on X, and send a detailed email to your newsletter subscribers. All links point to the same landing page. A week later, you see 500 new sign-ups. That is great, but then the tricky question hits: where did they come from?
A standard link like https://broadpost.co/new-feature is a black box. It shows that someone arrived, but not how or why. Was it the LinkedIn post that went viral or the loyal newsletter audience? Without this data, you are just guessing and cannot double down on what works.
Making Your Links Talk
UTM parameters are simple tags we add to the end of a URL. They do not change the destination page, but they carry tracking information that analytics tools can read. For example:
https://broadpost.co/new-feature?utm_source=linkedin&utm_medium=social&utm_campaign=new-feature-launch
Here, utm_source tells you where the traffic came from, utm_medium shows the type of channel, and utm_campaign identifies the marketing effort. Analytics tools like Google Analytics read these parameters and categorize visits correctly, giving you clear attribution.
The Hidden Danger of Building Links Manually
Creating links by hand in a spreadsheet or text editor is error-prone and frustrating. Inconsistent naming fractures reports. Typos like utm_campain instead of utm_campaign break tracking. Creating multiple links for a single campaign is tedious and wastes time.
A Smarter UTM Builder
While talking to agencies I often heard that UTM link creation can be error prone and time-consuming. That is why I've built the BroadPost UTM Link Generator .
Figure 1: Screenshot of the UTM Generator. Configure your campaign and get all links at the bottom. Save your generated links if you want to continue your work later.
The generator lets you select all sources at once and generate a full set of consistent links in a single click. The tool automatically handles formatting like enforcing lowercase, encoding special characters, and provides presets to keep data clean.
A key feature is the ability to save and load entire trays of links. For recurring campaigns like a monthly newsletter or quarterly promotion, you can simply load the previous file, update the campaign name, and generate all links quickly.
Take Control of Your Campaign Tracking
Accurate UTM links give you clear insight into which channels drive traffic and leads. Clean, consistent data makes reporting simpler and decisions more confident.
Try the BroadPost UTM Generator for free and start tracking your campaigns with confidence.
